'löffel familia says mamamia' is a video projection of an original DDR neon sign. The image is the same as original, the text has been changed from advertising infomation to facts about world hunger and resource consumption. The speed of the 'familia' eating increases as the 3 min loop plays, starting slow with the simple statement ' every day in the u.s.a. 25% of their food is thrown away' , and speeds up until the last section has the 'spoon familia' consuming at a furious rate with the slogan ' 2 more planets will be needed to satisfy first world resource needs'. Individual letters in the text flash on and off spelling out another simple direct message